How to get website traffic from Instagram?
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We all know what Instagram is. And, this application doesn’t need any introduction. As one of the most popular social media in the world, Instagram has more than 1 billion active users monthly.
And LinkedIn has 303M, active users, monthly. As compared to Instagram’s monthly users, 303M doesn’t look that big as a number.
But, LinkedIn works better for content marketing than Instagram (at least for this blog’s niche).
And when we see Pinterest’s monthly users that number rises to 454M. But many blogs get most of their traffic from Pinterest. And a lot of bloggers say this search engine is the only answer to getting blog traffic.
But why is that?
The numbers above shout one thing that it’s not the numbers game.
Then, what’s it about?
The answer is targeted audience.
The purpose of Pinterest is to find articles. In the same way, LinkedIn has a separate portion for articles. But, Instagram is exactly the opposite of that.
Instagram is made for pictures and short videos. Before IGTV partnered with Instagram, it was not possible to upload a video with a length of more than 1 minute.
It is proof that Instagram was specially made for just skimming and looking at pictures from influencers, celebrities, and brands. And, it’s hard to grow your following there.
Another drawback of this platform is you can’t post your links in comments or post descriptions. And, even if you convince someone to look at your site, they’ll have to click through to your profile and then click through to your website. Which minimizes the click-through rate.
The only place where you can place your link is in your profile’s bio. So, it’s hard to promote your content and gain good rewards.
P.S I’m talking about users that do not have lots of followers. If you already have an account that has a good amount of followers, I would suggest that you stick to it and try to grow it even bigger.
Not every kind of content marketing strategy works for every niche.
Related: 60+ profitable niches for your blog.
Some bloggers find success on Pinterest, some use Facebook, some use Instagram. The point is, there is no perfect marketing strategy that can work for everyone.
You have to figure it out. Look at your google analytics, take a deep look at your popular pages, try to figure out what your audience is looking for.
With all that in front of your eyes and mind, did you think Instagram is good for content marketing?
How To Get Website Traffic From Instagram: 10 Tips
If you still want to learn how to get website traffic from Instagram. Here are a few tips.
The best thing about Instagram is the hashtags. They are so effective and can boost your post’s reach.
I have only like 250 followers on Instagram, but still, almost every time I publish a post, I get a new follower. Did you know how?
Actually …. I use proper hashtags.
People love to follow hashtags of their interest. Because you don’t have to follow a massive number of accounts to get posts about your favorite topic.
Let’s take an example here: suppose, you’re a fan of “cricket” and of course, you would love to see content about cricket from different accounts across the world.
And to do that, you would need to follow tons of accounts to get cricket-related posts to your feed.
But, a hashtag can make your work a lot easier. I mean instead of following all the cricket-related accounts just follow the hashtag #cricket.
Team Up With Influencers
Teaming up means collaboration. Collaborate with influencers that have a lot of followers in your niche.
It could be hard for you to collaborate with someone who has like 100k followers when you’re just starting. But hitting up someone with 10-20k followers would be a lot easier for you at first.
As you grow up, you can dream bigger.
Another easy way to collaborate with someone is having an interview. I mean, who doesn’t like to be interviewed?
Interviewing an industry expert can boost your reach. It’s most likely that the influencer will share it with their followers on all their social platforms. That can boost your post reach along with followers.
It’s a win-win situation.
Be Active And Consistent
Replying to all the comments and DMs sounds time-consuming.
But it might not feel that boring after I disclose the benefits of doing it. Instagram prefers fresh content from active accounts (just like all the other social platforms). And, being an active user of Instagram can help you in many ways.
- You’ll be gaining a lot of new visitors
- Instagram will suggest your account to people in your niche.
- You’ll notice a change in your reach.
Instagram wants to show the best content to its users. And, if you’re consistent with your content strategy, Instagram will recommend your content to people that interact with accounts related to yours.
Being active and consistent works for every social media. Not just that even search engines prefer active websites and blogs.
Comment On Massive Accounts In Your Niche
Don’t go insane with self-promotion because you know how annoying it can be sometimes. What a lot of people do is code a comment bot that comments on each post they interact with.
And spamming can get you in trouble. You can also be banned from commenting for a certain period. Or sometimes you would have to bid farewell to your account. (Bye-bye my insta)
I once saw an Instagram post from an account that was talking about some celebrity’s death. All the comments were filled with love and respect until a guy promoted his memes account. And he got a lot of hate in the replies (which he deserved) but later he clarified that he had a bot encoded that commented and it wasn’t from him.
So, be wise where to promote and where not to. Just because self-promoting at the wrong place, or, in the wrong way might get you some unfollowers and plenty of hateful comments.
Encourage People To Share
Suppose a person saw your post and what do you think he/she will do now? Most probably they’ll scroll past it or maybe they like it by tapping twice.
That’s why asking people to share could be a game-changer.
Step 1: create helpful content that can educate your audience.
Step 2: ask them gently to share if it helped.
Most of them would love to do it! Because you just helped them and they’re happy to find your post.
Not just sharing, this tip can work for other kinds of actions too. For suppose, ask them to follow your account, ask them to like it, ask them to comment. And just because you educated them they would be doing what you said.
Encouraging people to share your content with their friends also works for blog posts. Read more about this here.
Encourage Influencers To Share Your Content
You might say, Sarmad, are you a lunatic? …. It was ok for the audience but how can I encourage influencers to share my content?
Please be patient …. The post hasn’t finished yet. Please read further for the step-by-step formula.
Step 1: create exciting, informative, and helpful content.
Step 2: mention influencers in the graphics.
Step 3: tag the influencer maybe a couple of times so he/she can notice it. Or you can email them with a direct link to the post or ask viewers to mention them (the influencer) in the comments.
Step 4: Ask them to share your content.
Step 5: Check your analytics.
Neil Patel once said on his YouTube channel that whenever he gets an email asking them to share their content he always does it.
But make sure your content is of that quality to get a share from Neil.
Note: please don't flood any influencer's email box with your messages. They usually have a lot of emails to reply to every day, be patient, maybe send them a follow-up after a week or two if they don't respond.
If they responded, good for you. If they didn’t, it’s their choice. Either way, you have to respect their choice and move on.
Get To The Instagram Explore Page
Explore page could be accessed by tapping the magnifying glass icon.
Explore page is popular pages from different accounts across the world. This is one of the best opportunities to get Instagram clicks to the website, increase your website traffic, or increase the number of your followers.
Organic traffic is the easiest way to grow a social media account, blog, or website. Organic traffic is the best kind of traffic because of two reasons. Number one, it is completely free. Number 2, it doesn’t fade away with time.
But, the question is “how to get organic traffic on Instagram?”.
You can achieve organic traffic by making it to the explore page.
How to get to the explore page:
The post that gets a lot of engagement usually ends up on the explore page. The best thing about getting to the explore page is that all the people that are going to see your post are your targeted audience.
All the posts you see on explore page are:
- Similar to accounts you interact with.
- Based on your recent activity
- Based on your following
- Instagram suggested
So, everyone who sees your content means she/he is interested in your content.
That’s an excellent opportunity to grow your following and traffic to your website.
Post on the right time
The best way to get a lot of engagement is to post at the right time. You can boost your engagement by only posting it at the right time.
What is the best time to post on Instagram?
There is no specific time that is perfect for everyone but you can figure it out for yourself. All you have to do is to change your profile into a business account. Just like Pinterest, you can access analytics after applying for a business account.
Then you can figure out the best time to post on Instagram.
This is the easiest way to grow your account. I mean you can see a lot of difference by only posting it at the right time.
A study by Sproutsocial shows the best time to post on Instagram.
Or if you want to read a detailed article on how to make it to the explore page have a look at this killer article from Rebekah Carter from sproutsocial.com
Encourage Audience To Comment
Comments can also help in pushing you to the explore page. Comments are a great way to let the search engines know that your post is getting engagement.
A great tip to get a lot of comments is asking for opinions.
Try to start a conversation. End your post like: what do you think? Was this helpful? What do you use for X? Please share your thoughts. Let me know in the comments.
Any kind of phrase can trigger people’s emotions and make them want to share their thoughts.
Another great way to get tons of comments is to create video content. A study found an average video gets twice as many comments as photos on Instagram.
Create Video Content
People are getting lazier and lazier and nowadays a lot of people don’t like to read. Creating video content can help you connect with your lazy visitors that don’t like to read.
Statistically, video content works 300X better than photos. And, creating graphics and infographics while ignoring videos could be a massive mistake many of you are making.
Make sure the video is high quality and recorded with good camera angles and also with a very good sound system, so your visitors don’t have to lean to their computers to listen and understand what you’re saying.
Invest In Instagram Ads
The average Instagram ad costs around $0.50 – $1.00 per click. You would have to pay more in competitive niches. The cost can go all the way up to $3.50 per click according to karolakarlson.com
It sounds costly but you can reach an enormous number of people.
If you sell digital products or services, ads can be beneficial for you. But, if you earn by publishing ads or affiliate links you might spend way more than you would earn.
As I said earlier video content works better than photos but don’t try to boost your videos, instead go with a post. Because a picture is easier to skim.
And ads could be the fastest answer if you’re asking how to increase sales on Instagram.
Use Instagram Stories
- There are over 500 million active daily Instagram Stories users.
- 70% of Instagram users watch stories daily.
- 86.6% of Instagram users post Stories.
- Instagram Stories are used by 36% of businesses to promote their products.
- 25% of Gen Z and Millennials use stories to find products and services.
This just shows how powerful Instagram stories are and if you’re not using them, you are missing out.
These tips and tricks will surely help you if you’re here to learn how to get website traffic from Instagram. Also, please note that you have to be consistent for these tricks to work. Don’t just throw a couple of posts and conclude that these tricks don’t work.
Please try to be consistent for at least 4 months.
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What do you think? How to get website traffic from Instagram?