You must have had this thought at some point of your blogging career “what is the ideal blog post length or best length for a blog post”.
What Is Ideal Blog Post Length
Today we’re going to break down how long your blog post should be.
It is said that longer posts rank higher on search engines. But, is it true?
Studies say the ideal blog post length of pages ranking on google is above 2000.
Back in the days, when blogging was not that common, short posts were more popular.
But now, since there is a lot of competition smaller posts no longer excites search engines.
That being said — if you want to rank higher you’ll have to write how search engines love.
Did you know about Adam Enfroy?
If no, let me tell you he’s a blogger who has earned $812,718 in 2020.
Head over to his blog adamenfroy.com and have a look at his blog’s income reports.
Most of his income comes from affiliate marketing and his 14000+ words long guides.
Yes, you read that right.
He says the secret behind his success is lengthy articles.
Search engines love lengthy in-depth articles with a lot of knowledge of something. Search engines want to put value on the one who is searching for his problem.
If you see Adam Enfroy’s blog all of his articles are that long and in-depth. Some are 18000 words, some are even lengthier.
But this thing doesn’t prove that word count is everything.
Even Adam admits that not all of his posts rank well, some of his posts rank on the first page and some don’t cross google’s page number 4.
It’s not all about word count but that also doesn’t mean word count doesn’t help in google rankings.
You must be thinking why short blogs don’t rank well?
That is because google labels less than 300 word posts as “thin content”.
300 is the minimum length at search engines. If you’re writing a blog post consider writing no less than 300 words.
300 is not the ideal blog length but it’s minimum to rank on the SERPs.
300 was enough back in the days but now-a-days that’s too small for search engines. So, better than 300, write at least 600 words posts.
Keep that in mind I’m telling you to write short posts if you’ve just started. If you’re already long into blogging I would advise you to aim for 2000+ words if you want to see full effectiveness in your website traffic.
Since long and in-depth articles take too much of your time.
I would advise you to stick to 1000-1200 words blogs when starting, because of two reasons: number one you constantly need to write new content to manage traffic, number two 2000+ words may look like a mammoth number to someone who has just started.
And you can go more in-depth when you feel like you’re comfortable with writing longer posts.
Therefore, the ideal blog post length is 2000-2500 words. But, don’t let those numbers mislead you into writing bigger blogs even if you don’t like to.
I didn’t like to write longer posts before but now I can easily write 2000 plus words.
Since in-depth and pillar posts are that important you should also try to write them.
A big advantage of writing pillar posts is backlinks. Not just that pillar posts can help you get enormous traffic because longer content gets more shares on social media.
If you can’t write longer posts, let me help you with that!
First of all, research what you’re writing.
Research Your Content Well
Writing an in-depth blog post or a guide on something which you don’t know much about is almost impossible.
I mean even if you did, that would put no value on the reader.
The first thing I would like you to have before you write an in-depth post is a great knowledge of that topic you’re going to write about.
Albert Einstein says If you can’t explain it to a 6-year-old you don’t understand it yourself.
If you’re confident that you have complete knowledge of your topic you’re ready to write.
Collect a Bunch Of Facts And Quotes On The Same Topic
Use quotes, facts, charts, infographics, diagrams between your blog posts. They not only enhance user experience but also help your blog become more in-depth and graspable for the visitor.
A quote, fact, data driving chart, or anything else that you use to support your words, opens up new turns and opportunities to write about.
Make this a practice to collect a bunch of facts, quotes, and such things to back your words up whenever you feel like it.
Not just that, this thing also helps in fastening your process of writing a good-lengthed blog post.
This thing saves a lot of my time — yours will too, give it a try.
Keep An Eye On The Industry Experts
By saying spy on the experts means keeping an eye over them so you can know every time what they have to say.
For suppose, let’s say you’re a SEO writer, Google changes their algorithm from time-to-time.
So make sure to follow SEO experts or whatever your niche is so you don’t miss any updates.
Another advantage you’ll be gaining is that you’ll have to look no further for all the quotes and facts about what you’re writing because you’ll be getting them at your feed by the niche experts.
And you can always link to them or mention them whenever you want to prove a point.
That thing doesn’t just make your article longer but authentic also.
Break Your Post Into Pieces
Breaking your post in headings and subheadings offer you to define each and every part of your post separately.
That thing pushes your word count and makes it easier for the visitor to understand your point.
For instance, you’re writing an in-depth article about keyword research, break your post something like this:
- Keyword density
- SEO difficulty of a keyword
- Keyword stuffing
And the list goes on.
That way you can prove your point even clearly and understandably.
Choose a Vast Topic
You can’t define much when there is not much to define.
That’s an obvious thing, you can’t talk when there’s nothing to talk about. Even silence is a hundred times better than meaningless words.
So, what should you do then?
You can either choose a different topic or you do not need to enlarge that post. Google just wants to provide its users with the best results possible. If your in-depth guide can cover all of the things in let’s say 1000 words.
Good work! Go for it. No need to enlarge it by putting obsolete information in between just for the sake of word count.
Google prefers lengthier articles because they believe 2000-2500 words are enough to explain a thing, define a product, or solve a problem.
And if your 800-1000 words post can solve a reader’s problem, that’s enough.
I was searching for something yesterday and the first result which appeared was a page with thin content — the page had no more than 300 words.
But still, it was hanging around on the top spot. And yes, it did solve my problem.
Mix Up Two Topics
Another great strategy for your blog post’s length increment is to merge up two terms, blogs, or topics.
I wrote this post last year.
10 Best Plagiarism Checkers For Your Website.
But when I ended up writing, it was around 500-600 words.
That’s not bad, not a thin content page but still, as I’m fond of writing bigger posts, I wasn’t comfortable with it.
And if you also do not like to write small blogs you can also try this.
So what I did was I mixed up another list with it. That list is compiled of royalty-free image websites.
When I was done, I did a word count check, and guess what…?
That small 500 word post morphed into a big 1200+ words article.
Descriptively Describe All Of The Points
Even if you know that most people know the thing you’re writing about, still it doesn’t mean you have to skip that point thinking that is obvious.
The one who knows can skip that part but the one who doesn’t will have to jump back from your website Increasing your bounce rate.
Mark everything, describe every part and heading, talk about everything you know, don’t keep things to yourself for future posts. Put all of your knowledge in that one post.
This thing surely increases your blog’s length by 20-30%. Because I have seen many bloggers not going in-depth because they think their content should be as short as possible. But no … that’s not how things work on google now-a-days. Things have changed.
The time it takes to make a lengthy in-depth post?
It takes me somewhere from 10-12 hours but that’s because I’m so lazy and I take countless breaks throughout the whole process.
If you comfortably sit on your chair and take a vow to write, I’m certain it will take you no more than 3-4 hours (Experienced blokes can do even better)
Don’t be afraid to write longer posts, people do have time, they will still read you even if you write 3000+ words. All that matters is just interest. Just target the right people, email them up and you’re all good.
Just write for humans, not for search engines or word count. Just write to solve someone’s problem.
When you’re certain that your post is invaluable and can solve someone’s problem, that is the best length for an article or blog.
If you read it to the end I can’t thank you enough.
I hope this helped you but once again I should remind you that word count is not everything. There are many more things that matter when it comes to search engine optimization.