SEO guide for beginners — everyone wants to rank high on SERPs (search engine result pages) because it gets you tons of organic traffic.
But, that’s not easy for a new website like you and me.
That’s why I’m writing this SEO guide for beginners. So you can benefit from it and rank your website on the top of Google’s first page.
In this beginners guide, I’m going to share with you easy and simple ways to rank higher on Google — which I learned from Dana Nicole’s SEO video course.
Who is Dana Nicole?
She’s the founder of dananicoledesigns.com. She helps newbie bloggers and businesses grow their rankings in Google SERPs.
She understood SEO since she was very young. After that she helped her parent’s restaurant rank on the first page of google using her tactics.
Not just that, her blog dananicoledesign was awarded one of the best marketing blogs in 2020 by Feedspot.
She is a passionate blogger and she loves to write.
This article will walk you through how to do SEO for website step-by-step.
Many bloggers ask this question, is SEO easy?
Let me tell you nothing is easy, every task requires dedication and hard work. But, it could be easy if you put the right techniques and keywords into your blog posts.
Let’s dive in!
The first thing you should understand is that you can’t rank first with your blog a month old and just 7 posts.
Experts say that you must have at least 30-35 blog posts before you see full effectiveness in your rankings and traffic.
Frank Isca from Weidert.com says you need 55-70 posts and a domain age of 12-18 months before you see that big bump in your search console.
But don’t get disheartened, these are not the exact numbers. Some sites take months before getting indexed and some get it as soon as they appear.
Do you know what is one thing that I love about SEO?
“You can’t take a shortcut”.
In an interview with an Indian YouTuber named Amit Mishra, Neil Patel was asked about his biggest mistake in his blogging career.
He replied “I tried taking up shortcuts which if I hadn’t had taken, I would have been so far in my career.
Don’t take shortcuts, take a long way, by doing that you’ll do much better.
The first thing you should consider in your plan is using write keywords.
Do keywords research
This question is disturbing for newbie bloggers.
You might be thinking what on the earth is that thing and why do all bloggers talk about it.
Before unfolding this for you, I would want you to understand what is a keyword.
Keywords are phrases, sentences, queries, or even words that you put in google’s search bar to get the results.
Here is an example:
Let’s say you’re writing a post about Instagram tips.
‘Instagram tips’ is a seed keyword. Now let’s search this on google.
Pretty big names over there, it would be hard for a smaller website to outrank them.
Now go to a keyword planner, you can use Google Keyword Planner, SEM rush, Keyword.io, Ubersuggest, or whatever you’re comfortable with.
I wrote my seed keyword in Ubersuggest which is “Instagram tips” and it gave me thousands of new keyword ideas.
Instagram tips is a small keyword with a lot of competition. But, “Instagram tips for beginners” or “Instagram tips and tricks for business” these two are long-tail keywords with obviously less SEO difficulty.
That means, ranking for these long-tail keywords would be much easier for smaller sites.
Now choose one and start writing.
Let’s choose “Instagram tips for beginners”.
Newbies ask where you should place them. Keep reading, This SEO guide for beginners got you covered. That’s the thing we will cover in the next section.
Where should you place keywords?
There are 5 places where you can use your keyword.
The post title is your post’s name, using your main keyword in the title could get you higher rankings.
A meta description is a small paragraph or you can say a summary of the post. Which usually tells the visitors what your content is about.
Meta description is what you see beneath a post title. Look at the picture below:
Another great place to put your keyword is headings. Search engines skim through your content, and using keywords in your headings could help search engines to understand your content.
Similar to headings, subheadings are also a good place to place your keywords.
Throughout your content
According to Neil and many other SEO experts, use your targeted keyword in your post’s introduction a couple of times. Then use it for once in the body. And once in the conclusion.
Note: this is not the entire formula of how you should use the keywords but just a demo so you can understand how to use them properly.
Another thing I should clear before proceeding ahead, here I’m talking about lengthy pillar posts of almost 2000-3000 words.
If you’re writing small 500-600 words posts then either use your term once or twice throughout the whole post.
Luckily, search engines are smart enough to understand what your content means. So you don’t have to use your targeted keyword after every sentence.
Avoid keyword stuffing.
What is keyword stuffing?
When you keep putting your targeted term into your sentences in an attempt to get higher rankings on SERPs is known as keyword stuffing.
Beneath is an example of keyword stuffing.
Welcome to CoolCameras.com
We sell the best cameras in the world. If you’re thinking of buying a camera, our best cameras are the best option for you. Our best cameras include the following functions:
By CoolCameras — the best cameras in the world.
See? Isn’t that horrible and annoying to read?
It sure is, that’s why this thing harms your SEO. Search engines hate keyword stuffing.
Here you can clearly see that this company is trying to rank for best cameras. This could have gotten them higher rankings if it was 2002 or 2003 because this
thing doesn’t work after that.
Now the real question is,
How many times should you use your main keyword?
There is no specific answer to this, as google says, just write for humans, not search engines. Write to put value, write to educate your visitors not search engines, they already know more than you.
And, when you put your keyword too many times, Google believes your content lacks value.
And when you avoid using your term again and again and instead you fill your posts with valuable words, exactly the opposite happens.
And it is true. When people write for search engines, they do write whatever for the sake of word count and higher rankings.
So, the best place to use your keyword is wherever it feels natural, and it doesn’t impact the readability.
How To Write An Attractive And Seo-Friendly Article
Once you’re done writing your blog, there comes the process of crawling.
Crawling & Indexing
This crawling is done by google bots.
Google bots are small spiders sent by google to crawl through your website’s pages.
Google bots skim through your site and make sure if your website is eligible to be into the top results.
And, after those small bots are done with their work, there comes the process of indexing.
Indexing is when google understands your content and places them within result pages.
But before that, make sure your website doesn’t block the small crawlers.
You can check it by using your website’s URL followed by /robots.txt
That’s a vast topic and quite hard to understand if you have zero coding knowledge like me.
If your robots.txt file looks like this:
Good work, you’re on the right path, all the pages are crawlable for bots.
And if you see something like this:
Then rush to your web developer or get some help from google. Because this means no part or page of your website allows bots to crawl.
Another way you can use to check if your website is crawlable by bots or not.
If you see your site there, congratulations. And if you don’t, fix that thing as soon as possible.
On YouTube, SEMRush showed a great example of how SEO works.
They said google is like the biggest library in the world with most categories of books.
And when you search for something, google bots skim through all the books which contain your desired results.
After skimming, they select countless pages. From that enormous number of pages, very few get picked for the results you see on the first page.
So, the best thing you can do to improve your Google rankings is to write better.
Other small things to do to improve your visibility to search engines
Improve your website’s readability
Readability is a big issue which could affect your rankings.
Make sure your website’s text is easy-to-read, and the font used is not hard for people to catch.
Use smaller paragraphs, with headings and subheadings to divide your content.
Use bold, italics, and underline features whenever needed to make your content and important lines stand out from the others.
Make your website mobile-friendly
Stats say 61% of your website’s traffic looks at your content through mobile. And not having mobile-friendliness means it will impact a big portion of your traffic.
And when Google bots come to crawl your website they check if your website is compatible with mobile devices. If they are sure it is, then your website gets onto the top results.
Make sure your website looks well on a mobile device, make sure all your widgets and pages are visible and easy-to-navigate to the mobile users.
Google doesn’t allow bad user experience by any means, so, if any kind of user from any country using whatever platform gets a difficult time over your site, your website is not going to rank well, as simple as that!
Hit that publish button more often
Should I publish this post?
This post just doesn’t go well?
Will people like this?
What will people say?
And, the post ends up being in the draft section forever.
Just because you couldn’t satisfy yourself with “is this good enough?“.
Let me answer that for you, every post you create after putting all your effort and energy deserves to get published.
There is never elite writing which all people love, every person has choices. One may love your content but the other one will think it is complete trash.
Not every post of yours needs to be perfect.
Done is better than perfectly done.
Because perfectly done never happens.
Just write, write, and write. Practice makes a man perfect. You will never progress if you never get hate comments.
So, publish your content more often, along with promoting your content you should also be posting new content repeatedly.
And search engines rank those sites higher that publish and edit their content more often.
8 Things To Eliminate From Your Website To Boost SEO
Improve your website’s speed
One of the biggest factors which could get you your desired place on SERPs is the time in which your website loads.
That’s the first thing that google bots check.
I have already talked about how important mobile-friendliness in SEO is. So don’t just optimize your website to look clean into a mobile phone but also check the time it takes after you click on it.
Spend a good amount of dollars on the hosting and don’t go for the cheapest ones. Because the time it takes to load your website directly depends on your hosting.
Other stuff that can improve your loading speed.
- Avoid excessive use of widgets
- Avoid using too many ads
- Don’t use pop-ups except for the exit pop-up.
- Get a good hosting
Another important thing in SEO is backlinks. The backlink concept is simple, more the backlinks the better chances for you to rank.
Wrapping things up
It’s basically hard to get to the top of google’s page number one. But those who’re dominating google searches now-a-days were also small bloggers like you and me.
There is every kind of information on the web. Just grasp that knowledge and use it.
It’s a combination of good writing and some SEO techniques. Utilize them, write well, and no one can stop you from being the number one on the search results.
I hope this SEO guide will help you.
Well, thank you a million times for reading all that. I hope it helped you.
Don’t hesitate to use the comment section if you have any questions. Or you can reach out to me via the ‘contact me’ page on the menu.
Did I leave something out? Do let me know in the comment section.