Did you know if you’re going to be a successful blogger or not? Well…that’s not what I’m going to tell you because nobody can tell you if your blog will hop or drop.
But, there is one who can answer this question. It’s you. Only you can answer this question for you.
A path that lead blogs to success doesn’t exist. Everybody that has been there has craved and struggled to construct a path all the way to success.
There’s no secret ingredient.
If there is something that can help you get over the line, that are these 8 things that can make a blog successful.
If you started your blog today, don’t expect something at least 6-8 months. That’s harsh but that’s truth.
You have to keep pushing out content for 6-8 months on specific long-tail search queries until you see some traffic from search engines.
Yes! It’s hard.
But it’s also rewarding.
Did you know most of the bloggers give up within the first 6 months?
Therefore, it’s crystal clear that first 6 months are the hardest for a blogger.
Because you don’t have any traffic, you don’t have anyone to compliment your writing, there’s no one to tell you if you’re doing good or not.
Don’t worry! Because we’re all in the same boat.
If you search something on Google, you can see this super cool beta feature that tells you when was this website was indexed by Google for the first time.
This feature is helpful to see if the website hanging at the top is competitional or not.
This cool beta feature uncovers the fact that the top spot owners’ websites were indexed almost 10+ years ago in the Google’s database.
Does that mean your website needs to be 10 or 10+ years old to see maximum rewards?
The only thing I want to prove here is “things take time“. Getting traffic takes time, building backlinks take time, ranking #1 for competitive keywords take time.
All you have to do is be patient.
Don’t be discouraged by the numbers above, there are people that are turning their 8 months old blog into full time income. Below are a couple of examples to cheer you up.
#1. Adam Enfroy from adamenfroy.com earns more than $80,000 every month from his blog and his blog is just around 3 years old. #2. Morten from passiveincomegeek.com create niche sites and most of his sites (outside of YMYL related niche) start picking up traffic in the first 3-4 months. And in less than an year most of his websites makes him a steady $1000/month only from ad revenue.
So, yes! There are people out there killing it with their blogs. So, don’t be discouraged and keep pushing out content.
Let’s say you want to write a blog post on a competitive topic like “how to start a blog“.
Let’s be honest, there are better guides about that on the web by experienced people who have had success with their blogs.
Your blog post would be a tiny fish in the entire ocean.
To decrease the competition, avoid the competition. At least until your blog is new.
Let me break it down for you.
Even if you’re in a super competitive niche. You can find topics that had never been addressed before.
And these are the topics that will move the needle for you. Because they are doing it for Morten, they did it for me, and they will do it for you.
Spoiler: To find them you don’t need any expensive tool.
All you have to do is open Google and start searching but not like a blogger looking for blog topics but like a simple person having some problems.
Just like: why does… how does… what is… how to… does XYZ…
Just ask yourself how would you search for something if you’re having a problem.
Open your browser and type something and let Google guess.
Suppose you’re starting a blog in “dirt bikes” niches.
Go to Google and search something related to your niche.
I started with “dirt bikes” and Google returned results like “4 stroke dirt bikes for sale” from the results I took 4 stroke dirt bikes and shove it on the Google search box again.
And got results like these:
Now all you have to do is, search them one by one and find a topic where you see either UGC content on the top (in other words a forum like Reddit or Quora) or a low-authority website you can compete easily with.
If you don’t find one try searching “4 stroke dirt bikes a…” and let the Google guess then b, c, and so on.
If you find it difficult to understand check out this post. In there you can learn the same trick step-by-step.
The topic you decide to write on directly impacts the traffic you’ll get on your blog. So, be wise while choosing topics to write about.
High quality content.
You would have heard it a million times before but I want you to hear it once more. Content is actually the king!
Doesn’t matter which search engine you’re using, every search engine wants to show the best result possible for the search term.
So, create the best content and you’ll win.
Sounds so easy right?
*Sigh* I wish it was as easy as it sounds.
Producing high-quality content would be much easier if we knew what does quality content means in the eyes of Google.
A lot of people misunderstand the word quality content. The worst I have read is some blogs claim lengthier posts like 2000+ words are high-quality content.
I mean it’s 2021 and in a couple of days it will be 2022. And people are still obsessed with word count.
While John Muller has clearly said word count is not a ranking factor.
Fortunately, Google defines what quality content is on their forum with some questions you should ask yourself to ensure you’re producing high-quality content.
Please head over to this post for all the questions.
Consistent publishing schedule.
High-quality content wins. But, does uploading a single high-quality article a month enough?
Of course not! A study suggests upload as much as you can for organic traffic. But since it can be hard for a solo blogger or a small brand with limited team to create a new piece of content everyday. That’s why HubSpot suggests uploading 3-4 times a week.
Therefore uploading more and more is beneficial for a blog in everyway.
But, there is a problem.
A lot of bloggers compromise on the quality while going after quantity. This is something you shouldn’t do.
Quality + quantity = traffic.
In Neil Patel’s words:Create content that teaches. You can't give up. You need to be consistently awesome. Click To Tweet
You have to produce high-quality content on consistent basis. I know that’s hard but that’s blogging.
An appealing design.
Content is the king and aesthetic is the queen. However, quality content comes first but a good design to support quality content is unmatchable.
By having an appealing design I doesn’t mean buying an expensive theme and paying a developer a ton of money to make your website as beautiful as it can be.
What I mean is simply a responsive, fast, and user-friendly website.
And that clearly doesn’t mean a premium theme.
Just go for the simple free theme like Astra, Ocean WP, or Neve. Or there are other countless responsive themes you can try. If you want help check out these 20 themes.
To make your website user-friendly try these things listed below:
- Choose a responsive theme.
- Increase your font size.
- Ensure your website is mobile friendly. Test with mobile responsive test.
- Make sure your website loads fast. Test with page speed insight.
- Fix first input delay.
- Choose eye pleasing colors.
- Have a look at formatting.
- Edit and proofread before uploading.
But please don’t waste months to choose a theme. At the start, all you need is content. There are better things do in that time than looking for a perfect theme which doesn’t even exist.
A monetization strategy.
There are a lot of ways to monetize your blog. Affiliate marketing, sponsored posts, product reviews, advertisements, just to name a few.
Having a clear vision of what you’re trying to do can help you in a lot of ways.
If you’re planning to monetize your website with affiliate links, you don’t need as much traffic as you would need to make a significant amount of money from ads.
If you want to sell your own products you will have to start an email list.
And if you’re offering consulting or any kind of services you would have to prove your expertise first.
The point here I’m trying to make is, every monetization method is different and you would have to act accordingly.
And there’s no better time to do it more than the beginning.
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What else are you waiting for?
In the first couple of months after starting a blog, you’ll see little to no traffic search engine traffic.
Which is frasturating and unmotivating.
To make sure you don’t get discouraged by the steady line in your analytics, you can use marketing.
Telling your friends to keep checking out your blog, running a paid advertisement, announcing a give away, or anything that can keep people coming to your blog can help you in getting early traffic.
Or you can use free options like social media.
Pinterest, Quora, Reddit, Twitter, Instagram, Facebook, and TikTok are great free traffic sources.
You might be wondering why there is an optional tag inside brackets. Because some marketers tell you that a blog cannot be successful without marketing.
Is it true?
If you said yes, I’m sorry you’re mistaken. Or I can say partially mistaken.
I mean there are two ways to do it. The first one is, create a piece of content and post it to every social media platform under the sun. I mean get it in front of as many people as you can.
This is good. There’s nothing wrong in that. But there is an easier way.
Which is creating high-quality content on long-tail search terms.
The first one is hard and requires a lot of time but the next one is a bit easier.
There are thousands of people running successful blogs that never reached to anyone for backlinks or guest posts.
Morten from Passive Income Geek, Mike from Below Average Blogger, Rickey Keslar from Income School, and this dude I found on Quora yesterday are building successful blogs without marketing.
The biggest thing a blog needs to be successful is hard work. It is not on the list because it’s obvious. You can’t take blogging easy. You have to put in hard work and make the thing possible for you.
I appreciate you stopping by to give this article a read. I’m honored, thank you very much.
Did you learnt something new from this article? If yes, what is it?
Let me know in the comment section.